5 Ways to Use Timely and Topical Events to Drive Engagement on Social Media (Innocent Case Study)

Topical events provide brands with an endless, predictable stream of inspiration for content on social media. As they often tie into the lives of your audience, they're always pretty popular, so it's handy to have a bank of pre-prepared posts that you can schedule for different occasions.

Innocent, the smoothie drinks company, produces some of my favourite examples of "bandwagonning" onto topical and timely events; tailoring the branding and tone to their audience. Take a look at 5 of their most recent examples and use them as inspiration for your own strategy...

1. Giving pictures up for Lent...

2. Creating a custom Valentine's Day card...

3. Parodying the release of the 50 Shades of Grey movie...

4. Celebrating Penguin Awareness Day...

5. Participating in the "show your first ever profile photo" craze...

Over to you

As you can see, Innocent makes the most of major and minor dates in the calendar to build content that resonates with its audience, and get a positive response in return. Will you be trying something similar for your own social pages? Let me know in the comments below!

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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