Topical events provide brands with an endless, predictable  stream of inspiration for content on social media. As they often tie into the lives of your audience, they're always pretty popular, so it's handy to have a bank of pre-prepared posts that you can schedule for different occasions.

Innocent, the smoothie drinks company, produces some of my favourite examples of "bandwagonning" onto topical and timely events; tailoring the branding and tone to their audience. Take a look at 5 of their most recent examples and use them as inspiration for your own strategy.