Instagram stories are used by hundreds of millions of people and businesses every day to connect and engage with followers, with casual and authentic content that works as a great supplement to the more carefully staged main feed.

For businesses especially, Instagram stories’ stickers can be used in a variety of ways to amplify their marketing - to boost brand engagement, drive sales, build closer customer relationships, and more.

In this blog post, I’ll show you how each of the most prominent stickers can be put to the best business use, complete with real-life examples.

Ready? Let’s go!