January 31, 2013

Foursquare Page Banner Template FREE | Download Foursquare Template Cover Photo

January 31, 2013/ Andrew Macarthy

The Foursquare page for businesses is the hub from which managers can send updates to their customers, create special offers, and analyse data about how they are performing with the app. It's also a web page that customers can visit to see updates and offers all in one place.

At the top of the page is space for a banner. The ideal size for this banner is 860 x 130 pixels. I have created a template for you to download, either for Photoshop as a PSD file or for any other photo editing software as a JPG. All you have to do is delete my design and create your own. Once you're done, save the image and upload it to your Foursquare page and you'll have a banner that fits the recommended dimensions perfectly.

Grab your Foursquare page banner templates here:

PSD File: http://min.us/lbyJHGSBuEpi2l
JPG File: http://min.us/lYKcTQ6QKNgDU

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

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January 29, 2013

How to Save Searches on Twitter | Create A Saved Search on Twitter

January 29, 2013/ Andrew Macarthy

Learning how to save a search on Twitter is essential for any brand or business who wants to more quickly and easily monitor what customers are saying about them on the micro-blogging site, and to interact and engage with those people. In my latest video tutorial, I show you how to do it.

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/

http://www.youtube.com/500socialmediatips

January 20, 2013

Bigger Facebook Link Images For Increased Engagement

January 20, 2013/ Andrew Macarthy

Facebook is beginning to introduce a new look for shared links on the social network, which typically have not received very high levels of engagement from users of the site. Marketers obviously don't like this, often preferring to upload an image to dominate a news feed post and place a link in a status along with it.

In a move to improve this situation, shared links now display with a larger 154 x 154 pixels image, and several more lines of 'teaser' copy from the destination URL. Check out a comparison of the new and old in the video above.

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/

http://www.youtube.com/500socialmediatips

January 15, 2013

What Facebook Graph Search Means For Marketers and Small Business NOW

January 15, 2013/ Andrew Macarthy

Today, Facebook announced Facebook Graph Search. It arrived following a week or so of fervent chatter about a 'big announcement' from the social network giant, which also rumoured a news feed overhaul and a smartphone device - neither of which materialised.

Facebook Graph search allows users to search for people, things, and places their friends and friends of friends are interested in, as a way of making new connections and experiencing new things. The new search bar relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for each user. It also offer a number of search filters — the ability to search based on the vast user data that Facebook has in its system. As the company puts it:

"Facebook Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in New York who like Jay-Z”) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses."

Search results will be personalized, although Facebook says that more generic queries should produce fairly common results for most people. Importantly, search results won’t reveal anything that was previously kept private; you’ll only be able to search for content that’s been shared with you.

Initially, Facebook Graph Search will only include people, photos, places and interests. I imagine Facebook Pages will eventually be added to that list, but that doesn't mean a void of relevance for businesses and marketers right now.

Local search and recommendations (likes and check-ins from friends at bars, restaurants, retail stores, etc.) barges into the territory of services like Foursquare and Yelp, bolstering Facebook's approach following the recent introduction of the Nearby tab on its mobile app. And integration with Bing means traditional search results will also be available, keeping users locked onto Facebook for longer, away from big rivals like Google.

If your Facebook Page still isn't set up to appear in Facebook Places, it is now more imperative than ever to do so than ever.

Facebook Graph Search is currently limited to a few hundred thousand people today, although you can register your interest here. There is no current timetable for a full roll out.

Social Media Tips, Social Media Marketing Tutorials | Andrew Macarthy

Andrew Macarthy - Social Media Marketing