January 14, 2013

How to Optimize Pinterest Pin Descriptions for SEO

January 14, 2013/ Andrew Macarthy

A stellar description is one of the most important elements of a pin on Pinterest, but something that businesses either do not spend much time on, or neglect completely. Both can damage the pin's SEO credentials, so it's well worth spending some time to craft a few hundred keyword-rich, relevant words with a link and hashtags to really make your pin stand out from the crowd.

Check out the video above for more information and tips about optimizing your Pinterest pins' descriptions for SEO.

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/

http://www.youtube.com/500socialmediatips

January 10, 2013

500 Social Media Marketing Tips 2013 'Trailer'

January 10, 2013/ Andrew Macarthy

It's been a long time since I put together the first 'trailer' to support 500 Social Media Marketing Tips, so I thought it was about time to give it another go. Here is the result:

The presentation was made in Prezi, and screen recorded to create the video. Not sure about using my own voice for the narration, but it'll have to do for now. A few people have suggested I include review excerpts to make the product more appealing I definitely agree with that and will look to feature them in the next version.

What do you think? I'm fairly happy with how it came out, considering it only took a couple of hours and was produced on a budget of zero. Now to share across social media for some extra feedback and promotion.

ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/

http://www.youtube.com/500socialmediatips

January 02, 2013

How I Increased My YouTube Subscriber Rate by 97% in One Month

January 02, 2013/ Andrew Macarthy

At the beginning of November, I started an experiment with YouTube's Invideo Programming feature. By turning the interactive watermark into a call to action that appeared throughout the entirety of all my videos (it reads "FREE Social Media Tutorials"), I wanted to see if it had a positive impact on the rate that I attracted new subscribers. After just 7 days, my net gain of new subscribers had jumped by over 100 per cent, from 10 in the week before Invideo Programming was added to 23 the week after.

It's now been a full two months since the experiment started, and now I have the data to compare the whole of November to the whole of December. And the results are still really promising!

In November 2012, I gained 40 subscribers and lost 4, giving me a net gain of 36. Not bad, not bad.

Now here's December, and wow! I gained 73 new subscribers, lost just two, giving me a net gain of 71 new subscribers - that's an extra 35 people and a 97 per cent increase over November!

As I mentioned last time around, these figures can be influenced by several factors, including subscribers gained on new videos during the test period, as well as those gained on old videos in the same length of time. However, this rise in subscribers is considerably more than I have seen since I started posting videos on YouTube in the spring of 2012.

I'll keep you posted on how things develop into 2013!

ABOUT THE AUTHOR
Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://www.youtube.com/500socialmediatips

December 31, 2012

Important Changes to FourSquare for Marketers in 2013

December 31, 2012/ Andrew Macarthy

FourSquare has announced two big changes to its app for 2013, which will come into effect from January 28th in the new year.

Full Names Always Displayed

To make searching for friends in FourSquare easier, everyone's full name will be displayed on the app. In previous versions, sometimes a full name showed, and sometimes just an initial and surname. If you want to change the name that is displayed, you can change it at www.foursquare.com/settings.

Businesses Can See More Of Their Recent Customers

This is the change most important for marketers. A business on Foursquare will be able to see more of their recent customers. At present, businesses can only see the customers who have checked in within the prior three hours. However, not everyone has time to check these and note their most loyal customers (which can help in targeting future offers to them), so now you'll be able to see lots more recent check-ins.

Do you use Foursquare for business? Will these changes benefit you in your social media marketing? Comment below to let me know!

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.fa cebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://www.youtube.com/500socialmediatips
www.andrewmacarthy.com

Social Media Tips, Social Media Marketing Tutorials | Andrew Macarthy

How I Increased My YouTube Subscriber Rate by 97% in One Month

Andrew Macarthy - Social Media Marketing