5 Examples of Boring Businesses That Prove ANY Brand Can Win on Social Media

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Do you run what might be considered a "boring" business? Think you can't make a meaningful impact on social media? Think again!

Just because you're not a sexy fashion company or trendy coffee shop doesn't mean that you can't draw inspiration from other "more fashionable" businesses and apply their ideas to your own content marketing, or conjure up some more unique ways to draw attention to your brand. 

In this blog post, I'll show you 5 examples of brands who have innovated in the "boring" business space on social media, and hopefully inspire you to do the same.

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Use These Simple Photo Ideas to Sell Your Product on Social Media (With Real Examples)

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Do you want to sell products on social media? Not seeing the reaction you expect?

The primary reason that people visit Facebook and other social networks is to interact with their friends and family; in most cases, they are not browsing with the intention to purchase something. With this in mind, you might find that straight selling with images doesn't work as well for you as it does in other mediums - like a TV ad or in a brochure. You must work smarter and harder to capture their attention.

In this post, I'll show you four simple and creative photo (and video) ideas to help attract the attention of prospects. The examples below are from Clarks Shoes, a British footwear brand, but with a little consideration, all of these ideas can be applied to almost any product. Ready? Let's go!

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5 Awesome Facebook Video Ideas Your Business Should Try (Abel & Cole Case Study)

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Are you producing video content for Facebook and other social networks? With image posts reaching something of a saturation point, videos are a relatively fresh way to break through the clutter and get your brand noticed.

Here are some recent video statistics, especially related to Facebook:

  •  Facebook now sees 100 million hours of daily video watch time.
  • Facebook generates 8 billion video views every day. 
  • Socialbakers’ data revealed that the average organic reach of videos uploaded directly to Facebook was more than twice that of photos - an increase in organic reach of 135%.

Abel & Cole is a provider of fresh seasonal organic fruit and veg, meat and household essentials, it does a really nice job of producing high quality, unique, and engaging video content for social media - not as much the ideas, but in the execution. In this blog post, I've picked out five examples of different short videos from Abel & Cole. I hope they will help to inspire you to make your own video content, so let's take a look:

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Ready For Facebook the Messenger Customer Service Revolution? 6 Steps Every Business Needs To Take Now

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Do you use Facebook to handle customer service? The Messenger app is fast becoming the centre of the action for customer interaction on Facebook, and your business needs to be ready.

In this blog post, I'll show you the 6 big steps you need to get your business ready for customer service via Facebook Messenger.

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9 Killer Quotes and Insights for Brands By the Pros At Social Media Marketing World 2016 #SMMW16

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April 17-19th this year saw Social Media Marketing World 2016 take place in San Diego, California. Organized by Social Media Examiner, it is one of the world's biggest gatherings of social media marketers and experts. If you want the scoop on everything to make the most of social media marketing for business - the cutting edge of what's happening in the industry, you'll find it there.

In this blog post, I've compiled 9 of the juiciest advice and insights from Social Media Marketing World 2016, together with quotes that I encourage you to share! Some of the insights are new, some are reminders of the cornerstones of effective social media marketing, but all are important! Let's get going:

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