Chatbots - a service, powered by rules and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media. Rather than a complete turn-off, nowadays, many people actually enjoy interacting with themRead More
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When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you're to get the best bang for your buck. The ideal influencer tends to have three key abilities: the ability to grow an audience (often off their own back), the ability to create engaging content, and the ability to distribute it effectively. When you’re on the hunt, here are four questions that you must ask so that you can spot a potential influencer, and quickly gauge whether they'll be right for you.Read More
April the Giraffe and the birth of her calf at the Animal Adventure Park in upstate New York, was an internet phenomenon. At any given moment, up to 200,000 people were watching the live stream at all hours of the day, in the build up to the big moment; the video was first switched on back in February.
Live video allows people to feel they are a part of the experience, and thousands of people were glued to their screens for weeks, watching and waiting with great anticipation. With the calf now born, here are 7 lessons that every brand can learn from the live stream of April the Giraffe.Read More
Brands have plenty to gain by engaging in influencer marketing. Working with the right influencers can have a multitude of positive effects on your brands business. In this blog post, I'll share 8 reasons why influencer marketing can be a real asset. Let's go!Read More