The Complete Guide to Using Facebook Events to Promote Your Business (Best Practices and Strategies)

With Facebook now strongly encouraging businesses to make the site somewhere that fans and customers gather to engage in tight-knit communities and meaningful conversations, Facebook Events has emerged as a highly valuable tool for marketers to spread awareness, attract new customers, and strengthen brand loyalty.

In this post, I'm going to explain everything you need to know about Facebook Events, and how to use them in the most effective way, first to boost attendance to the event, but ultimately to increase interest and long-term value for your business.

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The News Feed Is Dying: How to Drive Facebook Fans Directly to Your Page


Warning: If you want your brand to get noticed and succeed on Facebook, you have to stop relying on the News Feed.

In this blog post I’m going to explain why, and what you need to do to stand out from the crowd and continue to generate business through Facebook. 

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Instagram Stories Ads: 9 Essential Tips to Drive More Sales (With Examples)

Are you a business wanting to use Instagram Stories ads to build awareness of your brand or drive more sales of a product? 

In this post, I will be sharing with you 9 of the best strategies to create and optimise Instagram Stories ads that resonate with highly-engaged Instagram users

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How to Add A Shop To Your Instagram Business Profile (Sell Products On Instagram)

Would you like to know how to setup and add a shopping feature to your Instagram account?

 In this blog post, I will show you every essential step, along with some tips and tricks to get you started off strong.

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7 Ways to Use Any Holiday to Drive Sales Through Facebook and Instagram (Bloom & Wild Mother's Day Case Study)

I'm really not very good at choosing flowers, let alone describing to a florist what I think the recipient would like. So for Valentine's Day this year, I pinned my hopes on Bloom & Wild - a  company that delivers bunches of fresh flowers through your letterbox. Thankfully, they pulled through and my wife loved the bouquet.

I, however, was more interested in their social media marketing. And with Mother's Day coming up here in the UK, I wanted to analyse how they promote what must be one of Wild and Bloom's biggest dates of the year.

In this blog post, I've highlighted - with examples - 7 ways that Wild & Bloom uses Mother's Day to drive sales through social media. The same premise could be adapted and used for almost any brand, so let's take a look.

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