IGTV Marketing: 3 Big Reasons Why Brands Can’t Afford to Ignore it Any More (Plus 5 Killer IGTV Strategies For Business Success)

Are you curious about using IGTV for business? Still wondering what it’s all about and if it’s even woth bothering with?

In this post, I’ll tell you everything you need to know about IGTV to help you make up your mind, and - if you do decide to take the leap - explain how to optimise your IGTV strategy for success.

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10 Instagram Stories Stickers Every Business Should Use For Marketing (And How to Use Them)

Instagram stories are used by hundreds of millions of people and businesses every day to connect and engage with followers, with casual and authentic content that works as a great supplement to the more carefully staged main feed.

For businesses especially, Instagram stories’ stickers can be used in a variety of ways to amplify their marketing - to boost brand engagement, drive sales, build closer customer relationships, and more.

In this blog post, I’ll show you how each of the most prominent stickers can be put to the best business use, complete with real-life examples.

Ready? Let’s go!

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How to Grow Your Business With Facebook Recommendations (And Outrank Your Rivals)

When people want to find out if a business is any good or write a review about their experience, they'll visit TripAdvisor, Yelp, Google, etc. - and increasingly over the year - Facebook. 

Like other sites, Facebook used to rely on customers giving businesses a star rating from 1 to 5 and typing out their thoughts, but that has now changed. 

In this blog post, I will explain everything you need to know about how to use Facebook Recommendations, and how to use it to grow your business.

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5 New Facebook Page Features Every Business Must Use to Boost Engagement and Sales

Unlike in the past, Facebook Pages are no longer primarily a place for people to view your business' Facebook Posts.

With the increased ineffectivenss of the News Feed, Facebook has moved to create additional value for businesses by making Pages a place where people can find all the information they need about your business, and to easily act upon it. 

Chances are that many people will come across your Facebook Page before even your website, whether through Google or a search on the Facebook app. So, the key is to make it as useful to them as possible. 

In short, these days your Facebook Page should act as a central hub for everything your business offers.

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How to Use Hashtags to Grow Your Business on Social Media (Tips and Best Practices for Facebook, Twitter, Instagram, LinkedIn, And YouTube)

Why Hashtags Are Important For Brands on Social Media

Hashtags on social media help to group conversations, give context to your message, and crucially - because using the"#" symbol in front of a word turns it into a clickable link - hashtags can help you and your content get found by your target audience. Clicking on a hashtag will take to a person to a list of posts containing the same hashtag.

Many brands use hashtags "just because", but adding them without purpose can one can at best weaken the message of a post, or at worst turn people off your brand completely. 

In this blog post, I'll guide you through everything you need to know about hashtags and how to make the most of them on all of the biggest social media platforms. Read on for hashtag best practices, and how to best integrate hashtags into your social media marketing strategy.

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