Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Are you using YouTube videos as part of your social media marketing strategy? Do you want to reach more viewers and optimize the quality of your output?
YouTube has a whole host of lesser-known features that many creators aren't taking advantage of. In this article you’ll discover how to use these tools to increase watch-time, attract subscribers, and drive traffic to your website.
Read MoreAt the beginning of November, I started an experiment with YouTube's Invideo Programming feature. By turning the interactive watermark into a call to action that appeared throughout the entirety of all my videos (it reads "FREE Social Media Tutorials"), I wanted to see if it had a positive impact on the rate that I attracted new subscribers. After just 7 days, my net gain of new subscribers had jumped by over 100 per cent, from 10 in the week before Invideo Programming was added to 23 the week after.
It's now been a full two months since the experiment started, and now I have the data to compare the whole of November to the whole of December. And the results are still really promising!
In November 2012, I gained 40 subscribers and lost 4, giving me a net gain of 36. Not bad, not bad.
Now here's December, and wow! I gained 73 new subscribers, lost just two, giving me a net gain of 71 new subscribers - that's an extra 35 people and a 97 per cent increase over November!
As I mentioned last time around, these figures can be influenced by several factors, including subscribers gained on new videos during the test period, as well as those gained on old videos in the same length of time. However, this rise in subscribers is considerably more than I have seen since I started posting videos on YouTube in the spring of 2012.
I'll keep you posted on how things develop into 2013!
ABOUT THE AUTHOR
Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:
Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6
Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://www.youtube.com/500socialmediatips
YouTube's Invideo Programming is a relatively new feature that allows users to overlay a linked 'watermark' on their videos. When clicked by a viewer, it takes them to the video maker's channel page. The idea is that Invideo Programming will help to drive more subscribers and views, and keep people engaged with your content. By default, the watermarked image is your account's avatar, but crucially YouTube allows you to switch this out with any image you want.
As the screengrabs from my subscriber statistics show, in the full 7 days before Invideo Programming was added to my content (November 22 to November 29, 2012), I gained a net total of 10 new subscribers. In the week after Invideo Programming was added (November 30 to December 7, 2012), the net total gain in subscribers had risen to 23 - more than double the week before!
Admittedly, this is early days and there are a variety of factors that could have influenced a rise or gain in subscribers (new videos posted during the period I measured, old videos promoting new subscribers, luck, etc.), but the initial signs are very promising. I'll return to this topic again when I have a month to measure either side of adding InVideo Programming to see if the benefits hold up.
Have you added Invideo Programming to your YouTube videos? Have they made a difference to your subscribers or views?
Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:
Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6
Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://www.youtube.com/500socialmediatips
www.andrewmacarthy.com
Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
