Facebook Page Cover Photo Rules March 2013 - Update

Facebook has updated its guidelines for Pages' cover photos, removing rules against including calls to action, contact info, or references to price or purchase information. However, the proportion of your cover photo made up of text should still not exceed 20%. The new rules read:

“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”

— https://www.facebook.com/page_guidelines.php

The new rules were rolled out on March 6 but were only spotted by marketers recently. So, if you're planning to update your Page's cover photo soon, perhaps you will want to re-consider your design to take advantage of the revised guidelines - I know I will!

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ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips. 

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How to Change Facebook Cover Photo on iPhone App

Facebook has updated its iPhone app to allow users to change their personal profile's cover photo from within the app itself. I'd hope they'll do the same for Pages soon, but if you're a business person with a big 'Follow' following on your personal profile, this feature could be handy for you. Here's how: 

1. Run the iPhone app and visit your personal profile.

2. Tap your existing cover image and you'll see this menu, allowing you to choose a new photo from your Library or to snap a photo that you want to use instead. That's it!

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ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips. 

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
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How to Create A Great YouTube Channel Trailer

There's always reluctance when sites like YouTube make major changes to their layouts, forcing millions of users to adapt or get left behind, but the reasons for change often become apparent after a short period of adjustment. In the case of the YouTube One Channel layout, I think the option to have a 'trailer' for your channel autoplay to all unsubscribed viewers who land on your channel page is a brilliant idea.

In my newest video tutorial, I show how to create a great little channel trailer, and how to optimize it to entice the most subscribers as possible. 

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ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips. 

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
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http://www.youtube.com/500socialmediatips

My YouTube One Channel Trailer: A YouTube Trailer Example

One of the coolest parts of the new YouTube One Channel design is the ability to add a 'trailer' to your channel page. This video will play to unsubscribed viewers when they land on your profile, and can be used as a way to entice them to subscribe.

Best practices for this kind of video include keeping it short and sweet (around 30 seconds max), showing your audience what your channel can offer them, and giving them a call to action at the end. 

Check out my channel trailer above. My video editing skills don't go far beyond Camtasia's basic editor, so I used Animoto.com to create something a lot snazzier with relative ease. 

Have you created a trailer for your YouTube channel? Post a link below so I can check it out!

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ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips. 

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
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How to Get the New YouTube One Channel Layout 2013 | (YouTube One Channel Design 2013)

Following a limited beta, YouTube has now made its new One Channel design available to all users.  Here's why YouTube says it is making the change:

“The main focus of this update is to make your new channel look great on browsers across all screens and devices. It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.”

How to Enable YouTube One Channel Design

1. Go to http://www.youtube.com/onechannel
2. Scroll to the bottom of the page and click the button to enable the channel.

I have put together a template for you to easily create channel art work that will look great on all screens, from smartphones to televisions. Click here for instructions and a download link for the template.

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ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips. 

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia/
http://www.youtube.com/500socialmediatips