5 Simple TikTok Video Tips to Increase Views and Followers (And Even Go Viral! ✨)
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5 Simple TikTok Video Tips to Increase Views and Followers (And Even Go Viral! ✨)
Want to get people to watch your TikTok videos for longer and to get more followers in the process?
I'm going to share 5 simple TikTok tips and tricks that encourage people to watch your TikTok videos til' the end, drive them to watch more of your content, and to follow your profile. Let's go!
TikTok Tip 1: Begin your video with a strong opening hook
Grabbing your audience's attention within the first 3 seconds is likely the single most important factor in a video performing well on TikTok.
One way to deliver a strong hook is to tell people what your video is about, whilst putting on a suspenseful or interesting spin on it, or by asking a question. For example: "Want to learn how to speed read in an hour?" or "Here's why ALL bananas will taste different in a few years..."
TikTok Tip 2: A short and engaging caption
Your video caption can be used in combination with the opening hook as another way to encourage people to watch your video, and stick around until the end.
For example, let's say your video teaches people the secret to making perfect poached eggs every time. Your opening hook could say "Want to know the secret to perfect poached eggs every time?", while your caption could support it with something like "The poached egg secret only pros know about..."
Well, now I want to know what the pros know about poached eggs, and then I can be a poached egg pro too!
It's so important that your caption is short and funny or suspenseful, working in tandem with your opening hook to keep people watching.
TikTok Tip 3: Always use viral sounds
TikTok factors the use of viral sounds in its algorithm, so it's important to add one to your video. But don't worry if this audio overlay would drown out you speaking in a video - just turn the volume of the viral sound way down to one or even zero. It doesn't matter that your audience can't hear it, only that it's there.
TikTok Tip 4: Close with a call-to-action
Once you've hooked your audience in to watch your video, you want to encourage them to watch more of your videos and to follow your profile. A simple call-to-action should help to do the trick, something simple like: "If you enjoyed the video, I cover X and X on my page!" or "Follow me for more daily fitness tips!"
A call-to-action like those above tells people what they can expect from your other content, and reminds them to follow if they don't want to miss out on your future content.
TikTok Tip 5: Build on the success of top-performing videos
If one of your videos takes off, obviously you'll want to try and repeat its success (or at least build on it). One simple way to do this is to give more of what your audience wants - cover the topic in more depth, create video replies that answer questions or comments left on the original video, or even turn the topic into a video series.
Using the same music in this series of videos will help to mark them out as related to one another, and may even give you a boost in the algorithm.
TikTok Tips Conclusion
There you have it! 5 simple TikTok tips and tricks to keep viewers watching and to help you grow your audience.
What's your favourite audience-building strategy for TikTok? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.
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