Do you want to inspire your fans and customers to become true brand ambassadors on social media? One of the best ways to help do this is to make them feel a part of your "tribe" by featuring them regularly.
Burger and fries restaurant chain, Five Guys, does a really good job of this - and in several unique ways that make the moment that little bit more special. Check out 5 different examples below and think about how you might be able to incorporate a similar strategy into the content of your own business:
1. Fan of the Week (With Hashtag Submission)
Every Friday, Five Guys highlights a fan of the week on its social media - its Five Guys Fanatic, along with a quote from the customer in question. Fans can put themselves in the running to become a Five Guys Fanatic by posting a photo of themselves eating at Five Guys, complete with the #fiveguysfanatic hashtag.
2. Thanking Fans (With A Collage)
Five Guys regularly takes a moment just to thank its fans for their support and loyalty. Rather than a generic "thank you" image, I really like the way that the burger chain has incorporated a collage of its fans within the letters of the words.
3. Sharing Positive Feedback (As a Quote Image)
Word of mouth marketing is at the core of social media, and Five Guys harnesses positive sentiment by turning compliments from its customers into image quotes. I like the way that it highlights some of the most powerful words, and gives credit with the customers' Twitter handle.
4. Product Testing (As A Sweepstakes)
Five Guys has begun to introduce milkshakes to a select number of its locations, and has roped its customers in to help them set the menu. Cleverly, the campaign involves customers submitting photos of themselves trying the drink, with a chance to become one of the brand's Official Five Guys Milkshake Testers and win a t-shirt:
"Be recognized as an Official Five Guys Milkshake Tester! Create your own milkshake at a participating store and share it with us by uploading your photo by clicking here and captioning it with the #ShareYourShake hashtag. Every Friday, we'll spotlight one submission and reward this shake master with a special t-shirt."
5. Sharing Artwork (Created By Customers)
Each Five Guys restaurant features a cork board and crayons so that customers can doodle while they eat. I think it's mostly for the kids, but that doesn't stop adults getting involved too. Five Guys selects some of these drawings - and posts them on its social media pages with the hashtag #fiveguysartwork.
Over to you
What do you think of Five Guys' tactics for featuring their fans and inspiring brand loyalty? Will you be giving any of the ideas a try? Let me know in the comments below!#
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.