When Instagram launched Hyperlapse last week, it didn't take long for some of the biggest brands in the world to jump on board and see what the timelapse-creation app has to offer. It's early days, so what follows aren't by any means spectacular examples of how the app can be used for marketing, but it gives us a good glimpse of the potential. Let's take a look...
Disney gives as a glimpse of Paradise Pier in its California Adventure Park.
The North Face
The North Face captures a throng of runners at one of its sponsored races.
Drink Arizona gives us a glimpse of its offices, ending with a cheeky little product placement.
Mercedes Benz takes us along for the ride on a closed course with a professional driver.
The Seattle Seahawks show us their journey and arrival at their game in Oakland.
Taco Bell takes us on a ride through one of its drive-thrus.
Burton zooms through a quick lunchtime skate session...
The National Aquarium gives fans a glimpse into one of its tanks...
Footlocker hypes up the launch of a new sneaker with a sped-up unboxing.
Mountain Dew leads us on a winding trail with its drink (what else?) at the end.
esurance takes a peak at tennis stars signing autographs and snapping selfies at its sponsored booth at the US Open.
Bud Light demonstrates what quickly happens to a cooler full of its drinks on a hot summer afternoon...
Sonic follows Taco Bell's lead with a ride through one of its restaurants.
Milk Bone celebrates National Dog Day with a walk in the park and a treat to finish.
Ford shows off the Active Park Assist feature in one of its new motors.
Chips Ahoy shares some cookies with friends...
Cosmopolitan gives viewers a blink-and-you'll-miss-it tour of its offices.
Nature's recipe shows a dog's-eye experience of playing fetch.
Mike's Hard Lemonade
Another office tour, courtesy of Mike's Hard Lemonade.
Over to you
Have you experimented with Hyperlapse yet? Do you think it will be a useful tool for marketing? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.