Love was in the air on Valentine's Day for both Doritos and Taco bell, who in my opinion, "won" with their promotions for the mini-holiday on Snapchat. Their approaches were very different, but equally as powerful. Let's take a look at their Stories:
Doritos UK used Valentine's Day as a way to promote its product with a series of pun-ny one-liners:
Taco Bell, on the other hand, pulled at its followers' heartstrings with a pure love story...
I thought both of these campaigns were funny and effective. Unfortunately, the same cannot be said for DirecTV and Intel, whose own Valentine's Day snaps were embarrassingly poor.
I know they're not really "luvvy-duvvy" brands...
... but really?
Did you use Snapchat for a Valentine's Day promotion? Show it off to me in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.