Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
In my last blog post, I explained five reasons why your business must start recording vertical video for business. Assuming you're now a vertical video convert, this blog post details seven ways to make your vertical video as engaging as possible. If you missed my last post, here's a re-cap on the benefits of vertical video...
Read MoreDoes your business record vertical videos for social media? In years gone by, recording and uploading video with the camera held vertically was looked upon as a grave error - producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off - but times are changing.
In this blog post, I'm going to lay out reasons why your business should be experimenting with vertical video for social media marketing in 2017.
Read MoreWith 2017 now in full swing, are you doing all you can to optimise your Facebook marketing strategy? A whole slew of new features were rolled between the end of last year and now - and some, you really can't afford to miss.
In this blog post, I'll be highlighting six new Facebook features that every brand needs to consider right now. Let's go!
Read MoreUsing Instagram for business? Want to grow your following and attract passionate new fans and customers? In this blog, I'll show you how to analyse your current Instagram hashtags ready to optimise them for maximum exposure. It's the first step in my own renewed ourney towards Instagram success, and I hope you can join in, too. First, though, a bit of background:
Read More3 New Twitter Customer Service Features Your Business Needs to Enable
While Facebook has taken big strides in pushing Messenger as a customer service tool on social media, Twitter has always been a much more renowned destination for customers who want to vent in public. Now, it's stepping up the game by introducing three new tools to help business' handle customer service queries more smoothly:
"These features are designed to help businesses create rich, responsive, full-service experiences that directly advance the work of customer service teams and open up new possibilities for how people engage with businesses on Twitter." - Twitter blog.
In the blog post, I'll run you through everything you need to know to beef up your customer service game on Twitter. To setup these new features, you need to enable them from the Customer Support menu of your Twitter Dashboard - link here.
When you check this box, the phrase "Provides support" will appear next to your Twitter name in search and compose suggestions. A message button will also be added to your profile. This option is particularly useful if your brand has multiple accounts - one for marketing and another specifically for support, for example - as a way to direct customers where to get help quickest.
In the past, brands would typically include their available hours of support within their main bio text. Now, you can let people know the best time to tweet or DM you with a dedicated line at the top of your profile.
Tap the "Support hours" button in Settings and enter the hours and days that best suit your business. Don't forget to select your timezone from the drop-down box!
When you add a welcome message, it will appear automatically when people select to DM you from your profile. A welcome message can be used as a quick way to greet customers and let them know how you can help.
Note: In the Tesco example, you'll see that they ask people to select a reason for getting in touch or to enter a specific command - these are Quick Replies. Choosing an option or entering a command will prompt another automatic message to appear, usually asking for more information so that when a customer service representative is ready to handle the query, they have as much useful information to hand as possible. Quick Replies are currently only available to a select group of brands and developers.
What do you think of Twitter's new customer service tools? Will you be adding them to your profile? Let me know in the comments below!
3 New Twitter Customer Service Features Your Business Needs to Enable
3 New Twitter Customer Service Features Your Business Needs to Enable
Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
