Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Do you want to create a video cover for your Facebook Page? In this post, I'll show you how.
Have you started to notice that certain Facebook Page covers are... moving? It's not your eyes playing tricks on you. Facebook began to test video covers in April 2017, and now the feature is rolling out to all Pages. Here's Facebook's explanation about the decision to introduce animated covers...
Read MoreHave you ever wondered how your favourite brands and news sites turn their blog posts and news articles into stylish video for social media, and wondered how they did it? It's probably a combination of:
If you're short of any of those but still want to get in on the ever-growing social video game, here's a walkthrough a tool called Lumen5. It helps you to turn any blog post or news article into a video for social media in just a few quick steps.
Read MoreChatbots - a service, powered by rules and sometimes artificial intelligence, that your customers interact with via a chat interface - have come a long way over the past couple of years, from basic robo-helpers embedded into websites, to more human-like helpers central to aiding with customer service on social media. Rather than a complete turn-off, nowadays, many people actually enjoy interacting with them
Read MoreWhen you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you're to get the best bang for your buck. The ideal influencer tends to have three key abilities: the ability to grow an audience (often off their own back), the ability to create engaging content, and the ability to distribute it effectively. When you’re on the hunt, here are four questions that you must ask so that you can spot a potential influencer, and quickly gauge whether they'll be right for you.
Read MoreThere are plenty of reasons why customers choose to post reviews to your social media page, but they largely fall into two camps - to share a positive experience or to complain very publicly. Good and bad reviews online can make and break your brand, but how you respond to them can be just as important.
Many brands tend not to reply to any review, regardless of its sentiment - and they're missing out! Every review is an opportunity to learn about how you conduct your business, who your audience is, and the chance to build long-term relationships with customers whether their comments were full of praise or not so kind.
In this blog post, I'll show you how best to respond to any review (positive, negative, or neutral) - on sites like Facebook, Twitter, Yelp, etc., along with real examples along the way. Let's go!
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
