April the Giraffe: 7 Lessons Your Brand Can Use to Make the Next Viral Hit on Social Media

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April the Giraffe and the birth of her calf at the Animal Adventure Park in upstate New York, was an internet phenomenon. At any given moment, up to 200,000 people were watching the live stream at all hours of the day, in the build up to the big moment; the video was first switched on back in February.

Live video allows people to feel they are a part of the experience, and thousands of people were glued to their screens for weeks, watching and waiting with great anticipation. With the calf now born, here are 7 lessons that every brand can learn from the live stream of April the Giraffe.

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8 Positive Ways Social Media Influencers Can Grow Your Brand

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Brands have plenty to gain by engaging in influencer marketing. Working with the right influencers can have a multitude of positive effects on your brands business. In this blog post, I'll share 8 reasons why influencer marketing can be a real asset. Let's go!

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How to Add More Than One Clickable Link to Your Instagram Profile Bio

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Instagram's changed a lot over the past couple of years, but one feature has remained stubbornly familiar, especially to brands: you can only add one clickable link in your profile's bio. 

As I write, that's still the case, but there is at least one neat little workaround that I wanted to share - Linktree. If like me you're fed up of constantly editing your Instagam bio link for different reasons, this tool is for you

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Want More Facebook Reach? Motivate Fans to REACT. Here's How and Why to Do It

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Do you encourage fans to react to your Facebook posts? Here's why you need to start doing it to drive reach and increase engagement.

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7 Ways Your Brand Can Leverage Multiple Image Posts on Instagram (Carousel Examples)

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This week, Instagram rolled out a new "carousel" feature to its app. Users can now choose up to 10 photos or videos (or a combination of the two) to feature in a single post.

This new feature has been available for just a few days, but already we're seeing examples of fun and inventive ways that brands are using multiple images and videos to create interesting and engaging content. In this blog post, I'll show you 7 real examples for inspiration. Let's go!

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