Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
At times, Twitter can be a precarious place for brands and businesses. One day you're rolling along nicely, and the next you're the laughing stock or under the spotlight from millions of people.
In the 60 Second Social Media Strategy video above, you'll find a handful of companies whose chosen hashtags probably should have been double-checked before being given the go ahead...
One of the biggest questions businesses ask about social media strategy is "Where can I find content to post on social media?" The following is a list of some of the sources I use and personally recommend to help make the job easier. Remember, however, that the items you find should only be used as portion of your content mix, and to inspire your own original posts - pumping out Socially Awkward Penguin memes every day is not going to get you very far!
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In May 2014, Ventra - the company behind the contactless payment system for Chicago's public transport - announced that it was going to spend an hour answering questions about the service on Twitter. Ventra has been plagued with problems since its introduction (the system will be required use from July 2014), so predictably, the #AskVentra hour was hijacked by less-than-favourable queries. Here is a small selection of the tweets that were submitted...
4 Ways to Get More Repins on Pinterest | 60 Second Social Media Strategy
Part of what people like so much about my book, 500 Social Media Tips, is the way it allows readers to spend very little time with it, but still come away having learned something valuable. As one reviewer on Amazon put it, it's perfect for "A.D.D. biz owners!".
With that idea in mind, it's something I'd like to replicate more in video form. So, here's introducing 60 Second Social Media Strategy. My aim is to create short-form video tutorials - no longer than a minute each - that provide lots of value to those who watch. Hopefully their brevity will make them more watchable and super shareable on social media, too.
Here's the first one - 4 Ways to Get More Repins on Pinterest...
What do you think? I totally messed up with the "3 ways..." slide - props if you noticed that! I added an extra slide in at the last minute to amend the timing, and forgot to make the edit.
Leave a comment below or send me a message on Facebook or Twitter to let me know if this is something you enjoyed, and would like to see more of.
Do you want to make a professional-looking YouTube branded video intro for free? I'm going to show you how! In April 2014, YouTube allowed users to upload a three-second branding intro video that can be applied to play at the beginning of selected or all videos. They're a great way to build brand familiarity and keep your viewers hooked, so let's take a look at how you can make one...
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
