Instagram's changed a lot over the past couple of years, but one feature has remained stubbornly familiar, especially to brands: you can only add one clickable link in your profile's bio.
As I write, that's still the case, but there is at least one neat little workaround that I wanted to share - Linktree. If like me you're fed up of constantly editing your Instagam bio link for different reasons, this tool is for you. Here's Linktree designer, Bolster's Alex Zaccaria, explaining the motivation behind the currently-free tool:
"We created Linktree because we got sick of constantly changing our instagram bio link when we had something new to share. We figured there should be a simple tool which allows you to put one link in the bio, leave it forever and then easily add, swap and change the links that are visible.
Especially now with Instagram's algorithm change, the posts users see aren't chronological. So a link currently in your bio may not be relevant to a post that your followers have read! Linktree allows you to link to multiple links so you can always have relevant content on display."
Here's how Linktree works in practice:
You place a link in your Instagram bio as normal, but it is tied to your Linktree account:
Your bio should encourage fans to click on theLinktree link, and when they do, they'll be taken to a neat list of custom-made links at your Linktree account:
As you can see my example above, my Linktree account has clear buttons directing fans to my latest blog post and books. The setup is really easy, too. Here's how it goes:
1. Visit Linktr.ee and sign up using your Instagram login
2. Build your link buttons
Once you're logged in, simply use the Add New Button / Link option to begin creating custom link buttons. Give each button a title and URL and feel free to drag and drop them to re-order them as you please.
3. Customise your link tree
At present, Linktree's Settings only allow you to customise the look of your buttons with a handful of preset colours (although cutom theme options are in the pipeline). You'll see a live preview of your Linktree on the right-hand side. When you're done, copy your custom Linktree URL and paste it into your Instagram bio.
Tracking your Linktree
Once your Linktree starts getting clicks, you'll see a chart showing the number of clicks beneath the link within your Linktree account.
Over to you
That's about it for now! Linktree is still pretty new, but its developers are hard at work in an attempt to add new features (including custom URLs) as soon as possible. An alternative solution to the one-link-only issue of Instagram would be to set up a page for links on your own website and share the page on your Instagram profile, but I do like the simplicity of this tool. What do you think? Will you be giving Linktree a try? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.