Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Do you want to learn how to pin posts to the top of your Instagram profile?
In this post, I’m going to show you how to pin posts and reels to the top of your profile in a step-by-step tutorial.
Instagram introduced the feature in June 2022 and it’s super easy to do in just a few taps.
The posts you choose to pin will sit in the top row of your main grid.
Read MoreAre you looking for some examples and ideas of Instagram Stories ads for your business?
Instagram Stories ads are some of the most effective and engaging social media ads out there, given that they fill the whole screen and appear in between story sets as users browse.
But there’s a good way to do them and a bad way to do them!
Good Instagram Stories ads increase brand awareness, drive website clicks, and increase sales. Bad stories ads turn people off your brand or get ignored.
People love Stories because they're a playful and authentic peek behind the curtain into your business.
There were 4 million monthly active advertisers on Stories as of January 2020.
Of the 500 million accounts using Instagram Stories, one third of the most-viewed stories come from businesses.
71% of U.S. businesses use Instagram. It surpassed Twitter in business users in 2017.
In this post, I’ll share 63 examples of real-life Instagram Stories ads (both video and images), explaining the pros and cons for each.
And at the end, I’ll summarise some of the key takeaways and best practices that you can use to ensure your Instagram Stories ads are a success.
Ready? Let’s go!
Read MoreAre you looking for the best hashtags to use on Instagram for your business?
In this blog post, I'm going to give you all the essential strategy for finding the best Instagram hashtags for your business in 2021, including a free tool that will make the process of finding the best ones even easier.
Read MoreInstagram's changed a lot over the past couple of years, but one feature has remained stubbornly familiar, especially to brands: you can only add one clickable link in your profile's bio.
As I write, that's still the case, but there is at least one neat little workaround that I wanted to share - Linktree. If like me you're fed up of constantly editing your Instagam bio link for different reasons, this tool is for you
Read MoreTake a look at the captions on the account of many of the most popular Instagram accounts and you'll notice one thing in common: TONS of hashtags. Instagram allows up to 30 hashtags per post, so it's not unusual to see more than a handful in a single post, and many people utilise the whole lot.
There's good reason for it. Through its search and explore options, Instagram gives major weight to hashtags as a way for people to discover stuff that they like, more than any other social network. This means that the right choice of hashtags can expose your own content to a potentially huge audience - users who like what they see, and want to follow and invest in your brand.
In this blog post, I will teach you a simple method to strategically grow your Instagram following through a purposeful choice of hashtags - no more random tagging for you! Ready? Let's go!
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
