Are you looking for ideas for what content to use as pins on your Pinterest boards?

Whatever business you're in, you've probably got a good inkling of what your customers might want to see, but you can't beat data-backed reasons for choosing one topic or idea over another.

That's where Pinterest Trends comes in - a free tool that tells you what people in the US, UK, and Canada are looking for on the site.

Let's take a look, and how you can use Pinterest Trends to come up with a treasure trove of inspiration for your own social media content, both on Pinterest and elsewhere.