In recognition of the growing popularity of infographics as a way of sharing data, in July 2013, Slideshare introduced an infographic-specific player to the site. It automatically detects an infographic upon upload, includes it in the infographic directory and displays it for best viewing.
Some of the web's biggest brands including LinkedIn, The Huffington Post, and Mashable, are already taking advantage of the new player and, it seems, with good reason.
In a recent study, Slideshare analysed more than 1,000 infographics on its site and found:
- Infographics are liked 4x more than presentations, and 23x more than documents on SlideShare.
- Infographics are shared 2x more than presentations, and 3x more than documents on other social networks, such as LinkedIn, Twitter and Facebook.
Best of all, when an infographic is uploaded or embedded on a website, it will display in its entirety (no scrolling required), as can be seen in the example below. As well as making the user experience more pleasurable, it also highlights your Slideshare account to anyone who sees it, adding an extra layer of ownership to the work, providing context, and hopefully a few click-throughs as well.
Have you been sharing your infographics to Slideshare and its audience of millions? If not, now could be a great time to start!
Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.