7 Easy Ways to Promote A Boring Business, Product or Service on Social Media (Moleskine Case Study)

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One common question that gets asked social media marketing is how to make the most of it if your product or service is "boring," e.g. toilet roll, banking, compressed air canisters, insurance, etc. The trick is - as you'll see from Moleskine, a manufacturer of notepads - to make a feature of your brand's personality and highlight its depth: to share knowledge, to get customers involved, and to demonstrate how your product or service benefits them in their everyday lives. Let's take a closer look at some real-life examples. As you read through each example, keep in mind what is being sold here... notebooks.

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5 Lessons the Wimbledon Tennis Championships Can Teach You to Ace Social Media Marketing

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With the Wimbledon tennis championships currently in full swing (sorry), now seemed like a good time to serve up (and again) a blog post all about the not-tenuous-at-all similarities between it and social media marketing. Keep reading to digest some match-winning strategy (no more, I promise), and to see some lovely photos courtesy of Instagram users lucky enough to be at the event...

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5 Ways to Use the World Cup to Drive Engagement and Sales on Social Media

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Results from a poll by Crowdtap found that a massive 74% of people will be posting on social media about the FIFA World Cup in Brazil in some capacity. With a world gone soccer crazy for the duration of the tournament, now's a perfect time to introduce some related content into your own marketing. Let's take a look at a variety of ways that brands are already taking advantage of the World Cup buzz, and hopefully you'll be inspired to create your own soccer-inspired content.

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6 Ways to Brand Your Images For Social Media (And Why You Should Start Today)

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Social networks, more and more, are becoming a visual as a medium. With so much competition for eyeballs, it is important  for brands to ensure that their images are as eye-catching and recognisable as possible in order to get noticed. High quality images are one thing, but having fans instantly recognise when an image has been posted by you as they scroll through their visually-saturated news feeds, is also crucial.

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Where to Find Content to Post on Social Media: A Complete Guide For Business

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Where to Find Content to Post on Social Media: A Complete Guide For Business

One of the biggest questions businesses ask about social media strategy is "Where can I find content to post on social media?"  The following is a list of some of the sources I use and personally recommend to help make the job easier. Remember, however, that the items you find should only be used as portion of your content mix, and to inspire your own original posts - pumping out Socially Awkward Penguin memes every day is not going to get you very far!

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