Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
Do you want to create square videos for Facebook and Instagram, or other social networks?
In this blog post, I'll show you how to easily and quickly make and produce square videos using Microsoft PowerPoint - no video editing expertise required!
The end result is similar to that which you'd get using a paid tool like Animoto... but free!
Read MoreHave you ever wondered how your favourite brands and news sites turn their blog posts and news articles into stylish video for social media, and wondered how they did it? It's probably a combination of:
If you're short of any of those but still want to get in on the ever-growing social video game, here's a walkthrough a tool called Lumen5. It helps you to turn any blog post or news article into a video for social media in just a few quick steps.
Read MoreApril the Giraffe and the birth of her calf at the Animal Adventure Park in upstate New York, was an internet phenomenon. At any given moment, up to 200,000 people were watching the live stream at all hours of the day, in the build up to the big moment; the video was first switched on back in February.
Live video allows people to feel they are a part of the experience, and thousands of people were glued to their screens for weeks, watching and waiting with great anticipation. With the calf now born, here are 7 lessons that every brand can learn from the live stream of April the Giraffe.
Read MoreDoes your business record vertical videos for social media? In years gone by, recording and uploading video with the camera held vertically was looked upon as a grave error - producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off - but times are changing.
In this blog post, I'm going to lay out reasons why your business should be experimenting with vertical video for social media marketing in 2017.
Read MoreWe're all familiar with YouTube end cards - static banners placed at the end of a video - a way for content creators to plug other videos, prompt viewers to subscribe, etc. Combined with clickable annotations, they are a decent way to drive engagement. There's just one problem, traditional annotation's don't work on mobile devices.
To solve this problem, YouTube has developed End Screens - a tool to build customised, clickable end cards that offer all the same features as traditional annotations but, crucially, they are mobile-friendly. Here's everything you need to know about the new circular floating subscribe button (and other elements) including some tips and best practices to get the most out of them.
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
