Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
In late October, 2013, Twitter rolled out an update to its desktop site and mobile apps that changes how images (specifically those that are uploaded to the site directly) and Vine videos are displayed to users in their feeds. Let's take a look at the changes in detail and how you can use them for marketing purposes.
Read MoreIn October 2013, Twitter released a version of its app designed specifically for Android tablets, and with that update came a brand new feature - Illustrated Tweets. Let's take a look at how this new avenue of communication can be used to benefit your business.
Read MoreI'm excited to announce that I have just recently launched my first ever full video course, called How to Use Instagram For Business. It's hosted on Udemy and features 20+ lectures and over an hour of video to teach you how to harness the power of Instagram to create awesome content, attract and engage with followers, and drive sales to your business.
Read MoreIf you are the figurehead of a company on Facebook with both a business Page and a personal profile on which your customers use to keep up to date with your goings-on, it can, at a glance of the News Feed, be a bit confusing at from which destination any given status update is coming from.
Of course, if somebody has chosen to follow you both personally and professionally, they might not really mind, but since the types of updates you share on your Page versus your individual profile might differ in style and content, it never hurts to differentiate the two. For people who come across you in search results, it'll give them an instant reference point too.
One quick and easy way to do this is with a slightly different profile for each, as in the examples below.
In my examples, I have used exactly the same photo for both the business Page and personal profile, but identified each with a bar along the left-hand side of each, and contrasting colours to further highlight the difference. You could use two completely different photos and ditch the label, but me, I happen to like the continuity.
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End cards or end screens are a technique that allows YouTube creators to finish a clip with a few seconds in which they can direct viewers to act - asking them to subscribe, click to view more content, visit their website, and plenty of other stuff. The possibilities are huge, and they are a simple and effective way to garner more engagement from your viewers. Here are five examples of really great end cards:
I like the design and simplicity of Food for Louis' end screen. Viewers are encouraged to subscribe, visit his Facebook Page, and given not one, but three options for clicking through to see more stomach-churning eating challenges.
Chuggaconroy is one of YouTube's most popular Let's Players (i.e. he records himself playing and commentating over videogames), and his channel and end screen designs are some of the best in the LP'ing community.Many Let's Players have more than one project ongoing at a time, so 'next', 'previous' and 'playlist' buttons (brought to life with spotlight annotations) are essential additions. Another impressive touch is the branding of the end screen, which always reflects the game in question, is neatly done, and helps to project a greater sense of professionalism.
In this example, not only does Epic Meal Time use its end screen as a way to tease more of its videos, but also as a a way to drive home a promotional message, encouraging viewers to visit their shop to buy merchandise.
Last up is this colourful example of an end screen from Today I learned, featuring two clear call to actions - "Watch more Today I Learned" and "subscribe for new videos every week - and a choice of three new videos thumbnails to choose from.
How do you use your YouTube end screens to encourage more engagement from viewers? Let me know in the comments below!
Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.
Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6
Follow Me
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Hi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
