Does your brand have a strong visual presence on social media channels? Do you want to increase brand recognition online?
Using consistent visual design elements in your social media marketing efforts helps people to spot your updates in busy news feeds while simultaneously showing off your business' personality. Ask yourself the following question: Given one quick glance (and that's all most social media content gets!), can people spot your brand amongst dozens of others?
In this blog post, I'll show you examples from Eve, a mattress manufacturer - and how it uses colour, fonts, and composition to make its brand stand out on social, and to convey its core messages.
Before we look at Eve's social content, here's a screen grab of its website home page. Consider how Eve mirrors this style on social to tie all of its branding together.
Clean, simple and uncluttered with yellow, grey, and white the prominent colours. Now, onto Facebook...
In a series of "tired Mummy/Daddy" posts, Eve implements a consistent template, from the handwritten font, to the yellow background and border, and even the placement of the status' elements:
Similarly, a consistent template is used for its "quote" series of posts; a type-written font (the same as on its website), followed by a key word that is big and bold. Notice a more subtle form of branding - the eve logo used as background wallpaper.
Eve knows that a catalogue photo of a mattress isn't going to make for an eye-catching piece of social content. Often, it uses the long, linear angles of its product to create images that are much more visually appealing, abstract even:
Even when Eve is not promoting its mattresses, its brand colours and core message (delivering happy mornings, sunlight) are deliberately sought out to feature in status updates, like these interesting or quirky photos:
To celebrate topical and cultural events, Eve's logo gets a subtle transformation...
Over to you
What do you think of Eve's social media content? Has it inspired you to work on your own company's visuals to add consistency and breed familiarity amongst your fanbase? Let me know in the comments below!