How to STAND OUT on Social Media With Effective Visual Branding (Eve Mattresses Case Study)

 How to STAND OUT on Social Media With Effective Visual Branding (Eve Mattresses Case Study)How to STAND OUT on Social Media With Effective Visual Branding (Eve Mattresses Case Study)

How to STAND OUT on Social Media With Effective Visual Branding (Eve Mattresses Case Study)How to STAND OUT on Social Media With Effective Visual Branding (Eve Mattresses Case Study)

Does your brand have a strong visual presence on social media channels? Do you want to increase brand recognition online?

Using consistent visual design elements in your social media marketing efforts helps people to spot your updates in busy news feeds while simultaneously showing off your business' personality. Ask yourself the following question: Given one quick glance (and that's all most social media content gets!), can people spot your brand amongst dozens of others?

In this blog post, I'll show you examples from Eve, a mattress manufacturer - and how it uses colour, fonts, and composition to make its brand stand out on social, and to convey its core messages. 

Before we look at Eve's social content, here's a screen grab of its website home page. Consider how Eve mirrors this style on social to tie all of its branding together.

Clean, simple and uncluttered with yellow, grey, and white the prominent colours. Now, onto Facebook...

In a series of "tired Mummy/Daddy" posts, Eve implements a consistent template, from the handwritten font, to the yellow background and border, and even the placement of the status' elements:

Confessions of a tired Daddy.

Posted by Eve Sleep on Friday, August 21, 2015

Confessions of a tired Mummy.

Posted by Eve Sleep on Wednesday, August 12, 2015

Similarly, a consistent template is used for its "quote" series of posts; a type-written font (the same as on its website), followed by a key word that is big and bold. Notice a more subtle form of branding - the eve logo used as background wallpaper.

Let’s never forget it.

Posted by Eve Sleep on Sunday, August 16, 2015

All together now: “Unicorns. Butterflies. Sunshine. Puppies. Rainbows...” (You get the idea.)

Posted by Eve Sleep on Wednesday, August 5, 2015

Eve knows that a catalogue photo of a mattress isn't going to make for an eye-catching piece of social content. Often, it uses the long, linear angles of its product to create images that are much more visually appealing, abstract even:

“Buy good shoes and a great bed. Because in this life, when you’re not in one you’re in the other…” - Ancient Japanese Proverb (Via @indiaroseco)

Posted by Eve Sleep on Saturday, September 12, 2015

A mattress that melts around you, exhibit A. (Via India Rose)

Posted by Eve Sleep on Wednesday, September 9, 2015

Does your mattress have sausage dog approval? Ours does...

Posted by Eve Sleep on Friday, August 7, 2015

Even when Eve is not promoting its mattresses, its brand colours and core message (delivering happy mornings, sunlight) are deliberately sought out to feature in status updates, like these interesting or quirky photos:

steps on the Southbank with 'eve yellow' ceiling

Posted by Eve Sleep on Friday, February 27, 2015

We love yellow flowers and morning sunshine...

Posted by Eve Sleep on Friday, May 1, 2015

Is it just us, or does this lemon meringue pie look just like an eve mattress?!

Posted by Eve Sleep on Wednesday, September 9, 2015

To celebrate topical and cultural events, Eve's logo gets a subtle transformation...

One of our favourite cycling festivals is upon us again! Who’s partaking in Ride London this weekend?

Posted by Eve Sleep on Saturday, August 1, 2015

May the 4th be with you! #MayThe4thBeWithYou

Posted by Eve Sleep on Sunday, May 3, 2015

Wishing everyone a wonderful Easter weekend.

Posted by Eve Sleep on Friday, April 3, 2015

Over to you

What do you think of Eve's social media content? Has it inspired you to work on your own company's visuals to add consistency and breed familiarity amongst your fanbase? Let me know in the comments below!