One of the tried and tested ways to conjure up great content for your social media profiles is to give each day a theme - like Motivation Mondays or Throwback Thursdays. In this post, I'm going to give you 10 example ideas for posts on a Friday. By tapping into the mindset of your audience - tired and weary at the end of a working week - your brand can deliver the "pick me up" they need, or the catalyst that drives them happily into the weekend. Without further ado, let's get started:
1. @cspenn encourages followers to share in the experience of drinking coffee to make it through the last day of the working week.
2. Calvin and Hobbes wishes their fans a Happy Friday, along with a fun and shareable dancing animation.
3. Wawa associates the feel-good feeling of Fridays with its product - perhaps their fans will want to share in a piece of that high... and grab a bottle!
4. SF Gate goes a slightly different route, sharing some feel-good news
5. How about a feel-good image or video, like this one from Tourism Ireland? Subtle promotion, but oh, so relaxing for fans tired at the end of the week.
6. Of course, a cheery image - dogs and cats go down especially well - is simple, yet effective.
7. Become part of a global community with the #TGIF hashtag.
8. Reward your weary followers with a "Freebie Friday" giveaway.
9. Sign off for the week, thanking fans for their participation and wishing them a good weekend.
10. Highlight notable Fridays (like Friday 13th and Black Friday) to cause a buzz amongst your fan base.
Over to you
As you can see, Fridays provide a unique opportunity to connect with the emotions of your audience in social media; lifting the mood and lightening the tone, whichever industry you're in. Will you be using any of the strategies above? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.