How Burberry Uses Animated GIFs on Pinterest to Drive Web Traffic and Sales


Pinterest has supported animated GIFs for a while now, but not many brands are really taking advantage of them as they could. One company who that cannot be applied to is Burberry. It has used animated GIFs in its online marketing for years, and its targets now include Pinterest.

Let's take a look at how Burberry uses the dynamism of animated GIFs to drive web traffic and sell products via Pinterest...

Burberry pinned an animated invite for people to watch their AW14 event live...

And followed it up with behind the scenes glimpses, mini-tutorials, and ads for its products...

Via Burberry

Via Burberry

Crucially, many of the GIFs are Rich Pins with price tags, allowing viewers to click through to purchase the item right away.


Using animated GIFs opens up a whole new world of opportunities for brands on Pinterest, and now is a better time than ever to get started!


Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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