There's always reluctance when sites like YouTube make major changes to their layouts, forcing millions of users to adapt or get left behind, but the reasons for change often become apparent after a short period of adjustment. In the case of the YouTube One Channel layout, I think the option to have a 'trailer' for your channel autoplay to all unsubscribed viewers who land on your channel page is a brilliant idea.
In my newest video tutorial, I show how to create a great little channel trailer, and how to optimize it to entice the most subscribers as possible.
ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips.