One of the coolest parts of the new YouTube One Channel design is the ability to add a 'trailer' to your channel page. This video will play to unsubscribed viewers when they land on your profile, and can be used as a way to entice them to subscribe.
Best practices for this kind of video include keeping it short and sweet (around 30 seconds max), showing your audience what your channel can offer them, and giving them a call to action at the end.
Check out my channel trailer above. My video editing skills don't go far beyond Camtasia's basic editor, so I used Animoto.com to create something a lot snazzier with relative ease.
Have you created a trailer for your YouTube channel? Post a link below so I can check it out!
ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips.