Do you use Instagram for business? Do you want to shoot photos that receive more likes and shares? The most popular Instagram photos evoke a strong emotion in viewers, are inspirational, aspirational, and eye-catching. With just a few simple tweaks, you can improve the quality of the photos you take, and drive more engagement with your content. Let's take a look, using real life examples to demonstrate. In each case, ask yourself which
1. Context is important
Let's say you're in the business of selling accessories for the home. Customers will most likely be drawn to photos that show how your items fit into their own spaces. shop_juliecouch's photo is rather uninspiring (the lamp even still has its plastic packaging!), while hkliving's shot is carefully staged, colour co-ordinated, and eye-catching.
2. Get the lighting right
Taking the time to light a photo properly (or improve the lighting in post production) can make a huge difference to the quality of your content. Both photos above serve to show off a printer, but Canon France's shot - lit well - is much more appealing to the eye.
3. Play with lines and shapes
Some of the most popular Instagram posts include arrangements, patterns, and shapes that are pleasing to the eye. In the above examples, jampaper's photo is colourful and neat, but there's something about the angles and composition of juliamanchik's composition that people find innately appealing.
4. Think about composition
When you publish a photo, it should be obvious to viewers what the main focus of the image should be. In kellygerland's photo, the black dog is lost against the dark sofa and dominated by the banner on the wall. Meanwhile, kaianatural's photo has the office dog as centre of attention (even looking at the camera lens!), with very little dead space in the rest of the shot.
5. Have fun and be creative
Above all, the most successful Instagram images from brands are those that connect with your customers in a way that only you as a business owner know best. Fun, creative, and inspirational, or aspirational content - well planned and shot - is nearly always a winner.
Over to you
Have these pointers inspired you to look again at your Instagram strategy? Or do you already but these ideas into practice? Let me know in the comments below!