Snapchat recently opened up the use of its geofilters function to everybody - businesses included. If you're thinking about giving them a try, here's some ideas for how you might want to go about it.
Note: At the time of writing, it's still early days as far as Snapchat geofilters go for business. All geofilters must be approved by Snapchat before going live, so I'd recommend planning well in advance so that any geofilters tied to a time-constrained promotion go off without a hitch. Need to know how to create a Snapchat geofilter? Check out my guide: How to Create A Snapchat Geofilter Tutorial + Photoshop & Illustrator Templates (.psd and .ai).
1. To celebrate your heritage
DK's Donuts is a family-run Donut shop in LA with a history that stretches back over 30 years. It uses its Snapchat geofilter to celebrate its staying power and prestige.
2. As a check-in method
Plenty of businesses encourage customers to check-in on apps like Facebook and Instagram whle at their locations, resulting in the spreading of awareness for the brand. As an alternative, you can ask users to unlock and snap using your custom Snapchat geofilter as a way to check-in.
3. To celebrate a season or occasion
Boston College has used a geofilter to encourage fans to spread Christmas cheer, but you could use them for any ocassion - celebrating a company milestone, launching a new product or promotion, welcoming a new member of staff, etc. Just pair the snap with an image that people will want to re-snap and away you go.
4. As a contest entry
Snapchat geofilters present the perfect opportunity to anchor a social media contest and drive customers to visit your business. As a means of entry, ask fans to visit your store or another location of your choice, activate and snap at you using the geofilter.
5. To unlock a special offer
Similar to the previous strategy, you could encourage customers to snap using your geofilter as a means to unlock a special offer - e.g., 10% off their purchase on the day they visit.
Over to you
Are you going to experiment with Snapchat geofilters for your business? Do you have any other ideas about how they can be used for marketing on social media? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.