18 Must-Know Snapchat Tips and Tricks to Get Your Business Noticed in 2016

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One of the most quirky aspects of Snapchat is its near lack of instructions. For the most part (unless you're an avid reader of App Store updates or the Snapchat blog), users are encouraged to play around and experiment to discover hidden tips, tricks and features.

In this blog post, I've compiled a list of every essential Snapchat tip and trick. They might only be little things by themselves, but used in the right combination can help to ensure that your Snapchat strategy is knocking people's socks off! Let's go!

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9 Killer Quotes and Insights for Brands By the Pros At Social Media Marketing World 2016 #SMMW16

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April 17-19th this year saw Social Media Marketing World 2016 take place in San Diego, California. Organized by Social Media Examiner, it is one of the world's biggest gatherings of social media marketers and experts. If you want the scoop on everything to make the most of social media marketing for business - the cutting edge of what's happening in the industry, you'll find it there.

In this blog post, I've compiled 9 of the juiciest advice and insights from Social Media Marketing World 2016, together with quotes that I encourage you to share! Some of the insights are new, some are reminders of the cornerstones of effective social media marketing, but all are important! Let's get going:

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How to Add Background Music to Snapchat Stories Videos

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The latest update for Snapchat comes with a nifty little feature - the ability to add music to your snaps and stories -  only doable before via a third party app like Mindie. The right music choice can make a snap much more powerful, or turn a seemingly dull clip into something more exciting.

I've only tested the following instructions on iOS, but hopefully the same goes for Android:

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How to Use Snapchat Geofilters for Business | 5 Examples to Attract and Engage With Customers

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Snapchat recently opened up the use of its geofilters function to everybody - businesses included. If you're thinking about giving them a try, here's some ideas for how you might want to go about it.

Note: At the time of writing, it's still early days as far as Snapchat geofilters go for business. All geofilters must be approved by Snapchat before going live, so I'd recommend planning well in advance so that any geofilters tied to a time-constrained promotion go off without a hitch. Need to know how to create a Snapchat geofilter? Check out my guide: How to Create A Snapchat Geofilter Tutorial + Photoshop & Illustrator Templates (.psd and .ai).

1. To celebrate your heritage

DK's Donuts is a family-run Donut shop in LA with a history that stretches back over 30 years. It uses its Snapchat geofilter to celebrate its staying power and prestige.

2. As a check-in method

Plenty of businesses encourage customers to check-in on apps like Facebook and Instagram whle at their locations, resulting in the spreading of awareness for the brand. As an alternative, you can ask users to unlock and snap using your custom Snapchat geofilter as a way to check-in.

3. To celebrate a season or occasion

Boston College has used a geofilter to encourage fans to spread Christmas cheer, but you could use them for any ocassion - celebrating a company milestone, launching a new product or promotion, welcoming a new member of staff, etc. Just pair the snap with an image that people will want to re-snap and away you go.

4. As a contest entry

Snapchat geofilters present the perfect opportunity to anchor a social media contest and drive customers to visit your business. As a means of entry, ask fans to visit your store or another location of your choice, activate and snap at you using the geofilter.

5. To unlock a special offer

Similar to the previous strategy, you could encourage customers to snap using your geofilter as a means to unlock a special offer - e.g., 10% off their purchase on the day they visit.

Over to you

Are you going to experiment with Snapchat geofilters for your business? Do you have any other ideas about how they can be used for marketing on social media? Let me know in the comments below!

Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.

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How to Upload Photos to Snapchat From Camera Roll | LaterPic (LaterSnap) App

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How to Upload Photos to Snapchat From Camera Roll | LaterPic (LaterSnap) App

At the time of writing, one of Snapchat's greatest frustrations is the inability to lift photos or videos from your Camera Roll, send them to the app and post them to your contacts. Now a new app changes that, and even adds more image editing features, too. Let's take a closer look...

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