How to Make A Viral Vine Video For Business | 6 Ways to Make Viral Vine Marketing

How to Make A Viral Vine Video For Business | 6 Ways to Make Viral Vine Marketing

Have you experimented with Vine for marketing? The Twitter-owned six-second-video app is used by some of the world's biggest companies to reach their target audiences, and the most popular Vines are seen by millions of people. Here are six ways that you can help make your Vine videos go viral, along with real-life examples to inspire you:

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3 Ways to Use Twitter Feed Image and Vine Previews For Business

3 Ways to Use Twitter Feed Image and Vine Previews For Business

In late October, 2013, Twitter rolled out an update to its desktop site and mobile apps that changes how images (specifically those that are uploaded to the site directly) and Vine videos are displayed to users in their feeds. Let's take a look at the changes in detail and how you can use them for marketing purposes.

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3 Inventive Ways to Use Vine App for Marketing Your Business

 
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Twitter's Vine app has been available for several weeks now, and plenty of brands are using it as a way to communicate and engage with their customers. If you're new to Vine, here are 3 great types of Vine video clips you can easily create to promote your business.

1. Make A Stop Motion Animation

The standard frame rate for most smartphone cameras is approximately 30 frames per second, which gives you ample time to construct some pretty awesome stop-motion animations on Vine within its six-second video length limit. This type of video can be extremely powerful and the technique has been adored by people since the dawn of cinema, through to children's television and beyond.

2. Make an Infinitely Looping Video

All videos in Vine loop infinitely when played, so use this to your advantage to create a video that rolls seamlessly. Instead of a video that ends abruptly (e.g. a cat jumping off a table onto the floor), try to find a way to smoothly transition the end of your video so that it naturally flows back to the beginning of the looped video. What you'll end up with is a mesmerising six-second advert for your brand that viewers will want to watch over and over again. In this video, I speak one sentence with the same word at the beginning and end to achieve this effect.

 

3. Make A Sound-Only Video

Most of the videos on Vine rely on a visuals to relay their message, so why not break the mould with a sound-only recording? This tactic can be very effective, as it builds anticipation and forces your audience to engage with your video and use their imaginations to figure out what is happening. In the example above, I use a drum roll sound to build anticipation, before the 'big reveal' accompanied by a cheesy fanfare.

Conclusion

The above examples are just a few of the easy ways you can make your Vine content more appealing to your audience, and help you and your brand stand out from the competition. If you have any other suggestions for inventive ways in which the app can be applied, let me know in the comments below! 


ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips. 

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