How to Make A Viral Vine Video For Business | 6 Ways to Make Viral Vine Marketing

How to Make A Viral Vine Video For Business | 6 Ways to Make Viral Vine Marketing

Have you experimented with Vine for marketing? The Twitter-owned six-second-video app is used by some of the world's biggest companies to reach their target audiences, and the most popular Vines are seen by millions of people. Here are six ways that you can help make your Vine videos go viral, along with real-life examples to inspire you:

Read More

How to Get A Custom Vine Web Profile URL | Get An Online Vine App Address

How to Get A Custom Vine Web Profile URL | Get An Online Vine App Address

In its latest bid to compete with Instagram, Vine users can now bag a custom web profile complete with individual URL. Once you've got a custom Vine URL, you can share it with all of your fans and followers as an easy way to access all of your Vine content, and place it on any relevant marketing material. Here's how to get one...

Read More

3 Ways to Use Twitter Feed Image and Vine Previews For Business

3 Ways to Use Twitter Feed Image and Vine Previews For Business

In late October, 2013, Twitter rolled out an update to its desktop site and mobile apps that changes how images (specifically those that are uploaded to the site directly) and Vine videos are displayed to users in their feeds. Let's take a look at the changes in detail and how you can use them for marketing purposes.

Read More

Vine vs Instagram: Which app is the best for video and marketing?

The introduction of video sharing to Instagram has blown the micro-video sharing market right open, dealing a hefty blow to Twitter's Vine. If you're a marketer with limited time and budget, which of the two apps should you go for?  Below, I compare the main differences between Vine and Instagram in a number of key areas.

Recording time

Vine: Maximum record time of six seconds, minimum time of about two seconds.

Instagram: Maximum record time of 15 seconds, minimum record time of three seconds.

Video editing

Vine: No editing features; once you've started to record, it's an all or nothing take.

Instagram: Each snippet of video recorded within the 15-second limit is given its own separate section on a video bar. Users can delete the previous video snippets in sequence, but can't pick and choose from them all.

Video thumbnails

Vine: Video thumbnail is the first frame of the clip.

Instagram: Users can choose a Cover Frame to show off their video in the best light in video feeds and search results.

Video filters

Vine: No video filters available. If users want to employ filters and lighting effects, they must create them themselves.

Instagram: The app is renowned for its filters, and the video feature adds over a dozen for users to utilise.

Focusing

Vine: Cannot manually re-focus during filming. Tapping the screen as if to focus causes the app to record.

Instagram: The app's separate record button leaves the screen free for you to tap to focus your depth of field between shots.

Image Stabilisation

Vine: No image stabilisation function; users can utilise tripods and dollies to generate smooth recording.

Instagram: The app features the Cinema mode, which - as best as it can - turns wobbly footage into something a lot more stable.

Social sharing

Vine: Allows instant video sharing to Twitter and Facebook.

Instagram: Allows instant video sharing to Facebook, Twitter, Email, Tumblr, Foursquare, and to a Photo Map.

 


ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia
http://www.youtube.com/500socialmediatips

portrait-blog.jpg

5 Expert Vine App Video Strategies Used By the Pros

As simple an app as Vine is, it has allowed inventive types to come up with some really compelling video clips, whether they be adverts, stories, loops, or lots more. To help you produce the very best Vine clips that you can, here are 5 expert strategies used by the Vine App Video pros. 

1.  Experiment with video length

The maximum length of a Vine video is six seconds, but you don't have  to use that whole amount of time, and plenty of times it might be the case that you don't want to. In fact, just around two seconds is the minimum required to be able to post your video. When your recording exceeds two or so seconds, a little check box will appear at the bottom of your device's screen. When you're finished, simply tap it to end the recording session and produce your video. 

2.  Achieve better audio quality

Sometimes it's not just the quality of your visuals, but the audio in your Vine video, that can make or break it. Here are a couple of things you can do to make sure you achieve the best audio recording possible:

3. Prevent your camera from auto-focusing

gorillamobile-iphone4-case.jpg

When you play back a recorded Vine video, sometimes you'll notice that the image pulsates during playback. This is often due to your phone's camera re-auto-focusing on your subject. To prevent this from occurring as best you can, there are a few things that you can do:  

  • Set your phone down on a flat surface and keep it there whilst your record.
  • Attach your phone to a tripod - my recommendation is the Joby Gorillamobile (link opens in new window).
  • For non-static shots, hold your phone close and tight to your body to stop it from moving and triggering the auto-focus function.

4. Stop a Vine video from posting

If you change your mind about posting a Vine video just  at the moment that is uploading, you can halt the process if you're quick. Simply swipe left to right on the upload bar to delete the upload before it completes. If you're too late (and if your Internet connection is fast, you probably will be!), you can still delete your Vine by tapping the three dots below the video in your feed and choose the Delete option.

5. Include relevant hashtags in your video caption

Like Twitter and Instagram, Vine utilises hashtags to allow users to group together and find videos of the same type. I know there is a trend to add about six billion hashtags to a photo on Instagram, but for brands and businesses, I would advise against it, as it'll come across as unprofessional and spammy. Instead, I recommend adding a maximum of three relevant hashtags to your video caption, along with a short description that features the keywords you want to target.


ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia
http://www.youtube.com/500socialmediatips

 

portrait-blog.jpg