5 Reasons Your Business MUST Start to Make Vertical Video For Social Media

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Does your business record vertical videos for social media? In years gone by, recording and uploading video with the camera held vertically was looked upon as a grave error - producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off - but times are changing.

In this blog post, I'm going to lay out reasons why your business should be experimenting with vertical video for social media marketing in 2017.

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How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

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The secret to Tasty's success (and how you can replicate it)

Even if you've never liked Tasty (the Buzzfeed-owned) food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats:

  • In September 2016, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views.
  • Viewership per video is staggering: During the last three months, Tasty’s Facebook videos have averaged 22.8 million video views in their first 30 days alone.

Like Tasty's video setup, the thinking behind its social media strategy is deceptively simple. Of course, not every brand will have the resources to pump out videos daily or promote them with high-budget ads, but in this blog post I'll show you - by studying Tasty's output on Facebook and quoting the people directly behind Tasty's success - how you can take that same ingenious strategy and apply it to your business, whatever industry you are in. Ready? Let's go! 

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101 Social Media Post Ideas for Business: Increase Engagement & Never Run Out of Content Again

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One of the most difficult tasks for a social media manager is constantly coming up with fresh and exciting ideas for your social media profiles. When you've got 365 days to fill and often multiple time-slots to fill, that's one tricky task. Of course, post recycling can go a long way to plugging the gaps, but if you need some new and and exciting ideas to inspire you,  this post will help!

Below, you'll find a mighty 101 social media post ideas for business. Some are obvious, some less so, but all are paired with a real-life example from big brands to show you how you could go how you might want to create something similar. Ready? Let's go.

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18 Must-Know Snapchat Tips and Tricks to Get Your Business Noticed in 2016

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One of the most quirky aspects of Snapchat is its near lack of instructions. For the most part (unless you're an avid reader of App Store updates or the Snapchat blog), users are encouraged to play around and experiment to discover hidden tips, tricks and features.

In this blog post, I've compiled a list of every essential Snapchat tip and trick. They might only be little things by themselves, but used in the right combination can help to ensure that your Snapchat strategy is knocking people's socks off! Let's go!

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