7 Ways to Use Any Holiday to Drive Sales Through Facebook and Instagram (Bloom & Wild Mother's Day Case Study)

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I'm really not very good at choosing flowers, let alone describing to a florist what I think the recipient would like. So for Valentine's Day this year, I pinned my hopes on Bloom & Wild - a  company that delivers bunches of fresh flowers through your letterbox. Thankfully, they pulled through and my wife loved the bouquet.

I, however, was more interested in their social media marketing. And with Mother's Day coming up here in the UK, I wanted to analyse how they promote what must be one of Wild and Bloom's biggest dates of the year.

In this blog post, I've highlighted - with examples - 7 ways that Wild & Bloom uses Mother's Day to drive sales through social media. The same premise could be adapted and used for almost any brand, so let's take a look.

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How to Create Profitable Facebook Mobile Video Ads for Every Placement (News Feed, Pre-Roll, Mid-Roll, Canvas)

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Why You Can No Longer Ignore Facebook Mobile Video Ads

Mobile is fast becoming the primary media consumption device, and people people are watching for longer - especially on Facebook. More than 100 million hours of video are watched on Facebook every day, so video ads now give businesses the potential to reach a huge audience.  Amazingly, US mobile ad spend is projected to grow to overtake TV ad spend during 2019.

To give you a sense of the impact of mobile content (including ads) on Facebook, the site says that it takes people just 1.7 seconds to consume mobile content on Facebook, compared to 2.5 seconds on desktop, and that people report recalling mobile feed content after seeing it for just a quarter of a second.

Unlike TV where the majority of commercials are still 30-seconds long and non-skippable, mobile video ads appear in a variety of skippable and non-skippable formats on Facebook: in the News Feed, and before and during videos.

The challenge for businesses, then, is how to create mobile video ads that generate the best return, wherever they are placed. In this blog post, I will cover the three main video ads types on Facebook, highlight their benefits, and offer some key techniques for helping you to succeed with each.

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5 Things Every Brand Must Now Do To Survive and Thrive on Facebook in 2018

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On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major change to the Facebook News Feed, one that has a far-reaching impact on brands and businesses who use the site to interact with and reach new customers.

In this blog post, I'll explain what's going on and how you can adapt to survive and thrive on Facebook in 2018.

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How to Make Custom Frames for Facebook Stories to Promote Your Business in Photos and Videos

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Do you want to visually brand your Facebook Stories and profile photos to promote your business, and let your fans and customers in on it, too?

With the Facebook Camera Effects platform and its Frame Studio feature, you can design a custom frame that overlays your Facebook content - videos, photos, and profile photos. Frames are a creative way for people to have fun and show their support for you and your business. 

In this post, you’ll discover how to use Facebook Camera Effects to create Facebook frames for your business. Designing and publishing your frame is easy. Let's take a look at the process, step-by-step:

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How to Make Square Videos For Facebook Using PowerPoint (Free Animoto Alternative)

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Do you want to create square videos for Facebook and Instagram, or other social networks?

In this blog post, I'll show you how to easily and quickly make and produce square videos using Microsoft PowerPoint - no video editing expertise required!

The end result is similar to that which you'd get using a paid tool like Animoto... but free! 

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