Social Media tutorials , infographics and blog from Andrew Macarthy, author of Amazon Bestseller, 500 Social Media Marketing Tips.
On January 11, 2018, Facebook CEO Mark Zuckerberg announced a major change to the Facebook News Feed, one that has a far-reaching impact on brands and businesses who use the site to interact with and reach new customers.
In this blog post, I'll explain what's going on and how you can adapt to survive and thrive on Facebook in 2018.
Read MoreDo you advertise on Facebook, or are you considering it? In this blog post, I'll show you what I managed to achieve over a two month period between July and August 2015, limiting myself to a budget of just $3.00 per day.
Read MoreDo you advertise on Facebook? Are you familiar with Facebook's multi-product ads?
Despite the "product" bit of the name, calling them "multi-image ads" might be more appropriate, as they can be used by all kinds of businesses, not just those selling products and services. In this blog post, I'll tell you what they are, why you should give them a try, and give 5 super useful strategies to help you maximise your investment when you set them up. Let's go!
Read MoreAre you using Facebook ads? Have you experimented with video ads yet?
Just like traditional image ads, video ads a way to grow awareness, drive sales, and increase affinity between fans and brands. Currently, you can create video ads in one of three ways:
In this post, I'll be looking at how to set up option number three - the Get More Video Views objective - via the main ads tool, but the optimization tips will apply to all of the above. Let's take a look:
Read MoreHi there, and welcome to my website. I'm Andrew Macarthy, a social media consultant and author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing TIps. hope you enjoy my blog. If so, please do get in touch to hire me to help you with for your social media marketing needs.
