In December 2017, Instagram rolled out Stories Highlights and Stories Archive - two new tools that allow users to hold on to their favourite memories from Instagram Stories. These new pair of features, combined, offer up precious new opportunities for brands to promote their content and attract new customers.Read More
Have you ever seen an Instagram profile whose feed is made up of rows of images that seamlessly blend into one another, and wondered "How do they do that?" I know I have. This post was inspired by Molly Marshall, who recently shared the feed of Twigy, whose seamless Instagram feed is a marvel to behold. My curiosity finally got the better of me, and this post is the result.
I'll show you step-by-step what you need to do to build a seamless Instagram profile, as well as (for a limited time), free templates to get you started. A group of seamless, joined-up photos on Instagram can make a big impact, whether you do it as a marketing one-off, or use it as an ongoing strategy to make your brand stand out. So, let's get started!Read More
Last month, Instagram rolled out two major improvements to the Search and Explore functions of its app; changes that confirm its ambitions to truly compete with rivals like Twitter. In a nutshell:
The upgraded Explore now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe. Meanwhile, the Search function now features a Places tab, which allows you to search for any location on Earth to find and interact with photos and videos that have been tagged there. On a related note, the new Top Search tab will return all the most popular content from any particular location.Read More