YouTube Channel Memberships: 5 Ways Attract New Members And Make More Money
/
YouTube Channel Memberships: 5 Ways Attract Members And Make More Money
Are you looking for a way to maximise the appeal and income of your YouTube Channel Memberships?
I don’t blame you! Channel Memberships are a great way to diversify and increase your YouTube income, and in 2020, YouTube creators earned over 4x as much revenue from channel memberships compared to 2019.
Maybe you've already launched perks for your audience or perhaps you want some insight into what to offer so that as many people sign up to your Channel Membership as possible.
In this blog post, I'll share with you 5 tips and tricks to make your YouTube Channel Membership offering a success. But first, a quick refresher:
What are YouTube Channel Memberships?
What are YouTube Channel Memberships?
Channel Memberships let your viewers support your channel through monthly payments in exchange for member-only perks. They can sign up by clicking the Join button on your channel.
Perks include unlocking the use of exclusive badges, custom emojis, and anything else that you want to offer - like member-only live streams, a private members Discord or messages in the Community tab, discounts on courses and merch, etc.
Your membership programme can have up to 5 different membership levels with 1-5 perks in each, with custom pricing for each of between $0.99 and $49.99 per month. Those signed up to higher tiers gain access to everything in the tiers below.
Creators receive 70% of membership revenue after applicable taxes and fees are deducted.
How to enable YouTube Membership Channel scheme?
You must meet minimum requirements to be considered for Channel memberships on YouTube, including having more than 1,000 subscribers and being in the YouTube Partner Program. The full eligibility requirements can be seen here.
Head to the Monetization tab in YouTube Studio to turn on memberships.
5 YouTube Channel Memberships Strategies for Success
When you're ready to set your Channel Memberships to launch, these best practices will make sure both you and your fans are happy - meaning that your membership scheme has the best chance to grow and flourish!
YouTube Channel Membership Tip #1: Have the right mindset
Try not to view Channel Memberships as something you are selling, or something that you are trying to get as many people as possible to buy. Instead, treat them more as a way to provide people with an opportunity to engage more deeply with you as a creator, or show their support.
YouTube Channel Membership Tip #2: Don’t alienate non-members
Hiding stuff that you normally offer to ordinary subscribers and suddenly putting it behind a paywall (like a regular live stream, for example) can backfire in more ways than one. When you're coming up with your perks, think about adding "nice-to-have" extras rather than excluding existing subscribers.
YouTube Channel Membership Tip #3: Make perks valuable
This is especially true for those who are in higher membership tiers. A valuable perk doesn't mean that it has to cost you a lot of money to deliver - just that it is exclusive and deemed worth the cost by your paying members.
YouTube Channel Membership Tip #4: Make perks scalable
5 YouTube Channel Memberships Strategies for Success
Attracting more members is always a good sign, but if more sign-ups means that delivering your perks becomes ever more difficult, then you might want to have a re-think. If you're unsure how things will pan out, start small and slow, rather than over-committing. Be realistic in estimating how much time it will take you to produce and deliver your perks.
You could even do some trial runs for a couple of months just to make sure you can handle the new volume of work, and that you can deliver your perks whether you have 10 or 10,000 members!
Offer perks that deliver the greatest value, but that won't sap all of your time and energy - stuff you're already doing is a good idea - like filming behind-the-scenes while you film or edit main channel content, etc.
YouTube Channel Membership Tip #5: Make perks recurring
Members pay monthly for access to Channel Memberships, so make sure you're offering something that has continuous value. One-off perks might cause someone to sign up for a month and then cancel straight afterwards.
YouTube Channel Membership Bonus Tip!
You can add /join to the end of your channel URL to link directly to your membership offer window. Share this link in your video description and on cards and end screens in your videos.
Conclusion
It’s clear that the importance of YouTube Channel Memberships is only going to grow in the coming years, so it’s best to ensure you’re ready and prepared to give your audience the best possible offering.
What are your tips for giving the best experience with YouTube perks? Let me know in the comments below!
Andrew Macarthy is a social media consultant and the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips.
Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6
Follow Me:
http://www.facebook.com/500socialmediatips/
http://www.pinterest.com/andrewmacarthy
http://www.twitter.com/andrewmacarthy
