How to Edit and Save A Vine App Video | Vine Sessions and Time Travel

 

While the one-take, no-edit feature of the Vine app was part of its simplicity and quirky charm, the reality is that many users have pined for the ability to save and edit their creations from the very start. And with Instagram video already offering some simple editing tools, Vine had to do something - and they have. The new Sessions and Time Travel features were rolled out in October 2013, so let's take a look:

Sessions Mode

Sessions mode allows you to save in-progress Vine recording and come back to it at a later date. For example, if you wanted to dramatically move scenes, then trying not to accidentally record or close the app en-route could be problematic. Now, with a tap of the "piece of paper" icon, you can save and work on up to ten projects at the same time.

Time Travel Mode


Unlike Instagram's video function that only allows you to delete the one previous clip you shot during a project, Vine's new Time Travel mode enables you to remove, reorganise or replace any shot within a recording session before you decide to post it. To start, tap the green bar from the camera while you're shooting, or tap Edit while you're previewing a post.

Conclusion
While these updates might upset the Vine app purists, I suspect that the majority of people will welcome these new enhancements with open arms. Which camp do you belong to? Let me know in the comments below! 


Vine vs Instagram: Which app is the best for video and marketing?

The introduction of video sharing to Instagram has blown the micro-video sharing market right open, dealing a hefty blow to Twitter's Vine. If you're a marketer with limited time and budget, which of the two apps should you go for?  Below, I compare the main differences between Vine and Instagram in a number of key areas.

Recording time

Vine: Maximum record time of six seconds, minimum time of about two seconds.

Instagram: Maximum record time of 15 seconds, minimum record time of three seconds.

Video editing

Vine: No editing features; once you've started to record, it's an all or nothing take.

Instagram: Each snippet of video recorded within the 15-second limit is given its own separate section on a video bar. Users can delete the previous video snippets in sequence, but can't pick and choose from them all.

Video thumbnails

Vine: Video thumbnail is the first frame of the clip.

Instagram: Users can choose a Cover Frame to show off their video in the best light in video feeds and search results.

Video filters

Vine: No video filters available. If users want to employ filters and lighting effects, they must create them themselves.

Instagram: The app is renowned for its filters, and the video feature adds over a dozen for users to utilise.

Focusing

Vine: Cannot manually re-focus during filming. Tapping the screen as if to focus causes the app to record.

Instagram: The app's separate record button leaves the screen free for you to tap to focus your depth of field between shots.

Image Stabilisation

Vine: No image stabilisation function; users can utilise tripods and dollies to generate smooth recording.

Instagram: The app features the Cinema mode, which - as best as it can - turns wobbly footage into something a lot more stable.

Social sharing

Vine: Allows instant video sharing to Twitter and Facebook.

Instagram: Allows instant video sharing to Facebook, Twitter, Email, Tumblr, Foursquare, and to a Photo Map.

 


ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

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How to Create a "Reveal" Effect on Vine App | Vine Marketing for Business Tutorial

 

As things stand, the Vine app's editing and effects options are extremely limited (read: non-existent). This being the case, it has forced video makers to get inventive with the ways that they use the app and to create videos and "special effects." One of the easiest visual effects to make using Vine is the "reveal." 

Above is a quick example of the "reveal" effect I put together. All you need to do is cover the lens of the camera with a piece of paper or card, then, whilst recording, slide it off the lens slowly to let the light flood in. What you get is something like the video above. 

Note: Make sure you keep the paper or card held flat and tight against the camera lens before you record, otherwise you'll have some light creeping in, like I do at the start of my Vine above. It doesn't ruin the overall recording, but it's not quite perfect.

And that's really all there is to it! You can use this effect to give a magical reveal to anything you like... new products, new ad campaigns, profiles of your staff... whatever you can think of.


ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
http://www.twitter.com/500socialmedia

http://www.youtube.com/500socialmediatips

 

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3 Inventive Ways to Use Vine App for Marketing Your Business

 
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Twitter's Vine app has been available for several weeks now, and plenty of brands are using it as a way to communicate and engage with their customers. If you're new to Vine, here are 3 great types of Vine video clips you can easily create to promote your business.

1. Make A Stop Motion Animation

The standard frame rate for most smartphone cameras is approximately 30 frames per second, which gives you ample time to construct some pretty awesome stop-motion animations on Vine within its six-second video length limit. This type of video can be extremely powerful and the technique has been adored by people since the dawn of cinema, through to children's television and beyond.

2. Make an Infinitely Looping Video

All videos in Vine loop infinitely when played, so use this to your advantage to create a video that rolls seamlessly. Instead of a video that ends abruptly (e.g. a cat jumping off a table onto the floor), try to find a way to smoothly transition the end of your video so that it naturally flows back to the beginning of the looped video. What you'll end up with is a mesmerising six-second advert for your brand that viewers will want to watch over and over again. In this video, I speak one sentence with the same word at the beginning and end to achieve this effect.

 

3. Make A Sound-Only Video

Most of the videos on Vine rely on a visuals to relay their message, so why not break the mould with a sound-only recording? This tactic can be very effective, as it builds anticipation and forces your audience to engage with your video and use their imaginations to figure out what is happening. In the example above, I use a drum roll sound to build anticipation, before the 'big reveal' accompanied by a cheesy fanfare.

Conclusion

The above examples are just a few of the easy ways you can make your Vine content more appealing to your audience, and help you and your brand stand out from the competition. If you have any other suggestions for inventive ways in which the app can be applied, let me know in the comments below! 


ABOUT THE AUTHOR

Andrew Macarthy is the author of the #1 Amazon Kindle Bestseller, 500 Social Media Marketing Tips. 

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
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Twitter App Vine Offers New Marketing Tool For Social Media

 
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Twitter has today launched a new service called Vine, which allows users to publish short, looping videos of up to six seconds in length. On Vine's blog, a company that has been acquired by Twitter, its Co-founder Dom Hofmann said:

"Posts on Vine are about abbreviation — the shortened form of something larger. They're little windows into the people, settings, ideas and objects that make up your life. They're quirky, and we think that's part of what makes them so special."

Like social video apps including Viddy and Keek, Vine allows brands to easily and quickly produce dynamic marketing content that is perfect for sharing to their fanbase on social media.

Starting today, Vine is available for free, worldwide, on the iPhone and iPod touch.


ABOUT THE AUTHOR

Andrew Macarthy is author of 500 Social Media Marketing Tips, the #1 Amazon Kindle Bestseller:

Buy 500 Social Media Marketing Tips
Amazon US: http://www.amazon.com/dp/B007L50HE6
Amazon UK: http://www.amazon.co.uk/dp/B007L50HE6

Follow Me:
http://www.facebook.com/500socialmediatips/
https://pinterest.com/500socialmedia/
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http://www.youtube.com/500socialmediatips