The introduction of video sharing to Instagram has blown the micro-video sharing market right open, dealing a hefty blow to Twitter's Vine. If you're a marketer with limited time and budget, which of the two apps should you go for? Below, I compare the main differences between Vine and Instagram in a number of key areas.
Vine: Maximum record time of six seconds, minimum time of about two seconds.
Instagram: Maximum record time of 15 seconds, minimum record time of three seconds.
Vine: No editing features; once you've started to record, it's an all or nothing take.
Instagram: Each snippet of video recorded within the 15-second limit is given its own separate section on a video bar. Users can delete the previous video snippets in sequence, but can't pick and choose from them all.
Vine: Video thumbnail is the first frame of the clip.
Instagram: Users can choose a Cover Frame to show off their video in the best light in video feeds and search results.
Vine: No video filters available. If users want to employ filters and lighting effects, they must create them themselves.
Instagram: The app is renowned for its filters, and the video feature adds over a dozen for users to utilise.
Vine: Cannot manually re-focus during filming. Tapping the screen as if to focus causes the app to record.
Instagram: The app's separate record button leaves the screen free for you to tap to focus your depth of field between shots.
Vine: No image stabilisation function; users can utilise tripods and dollies to generate smooth recording.
Instagram: The app features the Cinema mode, which - as best as it can - turns wobbly footage into something a lot more stable.
Vine: Allows instant video sharing to Twitter and Facebook.
Instagram: Allows instant video sharing to Facebook, Twitter, Email, Tumblr, Foursquare, and to a Photo Map.
ABOUT THE AUTHOR
Andrew Macarthy is the author of the #1 Amazon Web Marketing Bestseller, 500 Social Media Marketing Tips, available for Kindle and in paperback.