Get More YouTube Subscribers: How to Setup Mobile-Friendly End Screen Annotations

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We're all familiar with YouTube end cards - static banners placed at the end of a video - a way for content creators to plug other videos, prompt viewers to subscribe, etc. Combined with clickable annotations, they are a decent way to drive engagement. There's just one problem, traditional annotation's don't work on mobile devices.

To solve this problem, YouTube has developed End Screens - a tool to build customised, clickable end cards that offer all the same features as traditional annotations but, crucially, they are mobile-friendly.  Here's everything you need to know about the new circular floating subscribe button (and other elements) including some tips and best practices to get the most out of them.

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How Tasty Gets Billions of Facebook Video Views: 6 Secrets Any Business Can Use

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The secret to Tasty's success (and how you can replicate it)

Even if you've never liked Tasty (the Buzzfeed-owned) food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output. Since launching in 2015, its presence has exploded. Here's a few recent stats:

  • In September 2016, Tasty’s main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views.
  • Viewership per video is staggering: During the last three months, Tasty’s Facebook videos have averaged 22.8 million video views in their first 30 days alone.

Like Tasty's video setup, the thinking behind its social media strategy is deceptively simple. Of course, not every brand will have the resources to pump out videos daily or promote them with high-budget ads, but in this blog post I'll show you - by studying Tasty's output on Facebook and quoting the people directly behind Tasty's success - how you can take that same ingenious strategy and apply it to your business, whatever industry you are in. Ready? Let's go! 

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101 Social Media Post Ideas for Business: Increase Engagement & Never Run Out of Content Again

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One of the most difficult tasks for a social media manager is constantly coming up with fresh and exciting ideas for your social media profiles. When you've got 365 days to fill and often multiple time-slots to fill, that's one tricky task. Of course, post recycling can go a long way to plugging the gaps, but if you need some new and and exciting ideas to inspire you,  this post will help!

Below, you'll find a mighty 101 social media post ideas for business. Some are obvious, some less so, but all are paired with a real-life example from big brands to show you how you could go how you might want to create something similar. Ready? Let's go.

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Get More Instagram Followers Today With This Clever Hashtag Strategy: A Step by Step Guide to Instagram Growth

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Take a look at the captions on the account of many of the most popular Instagram accounts and you'll notice one thing in common: TONS of hashtags. Instagram allows up to 30 hashtags per post, so it's not unusual to see more than a handful in a single post, and many people utilise the whole lot.

There's good reason for it. Through its search and explore options, Instagram gives major weight to hashtags as a way for people to discover stuff that they like, more than any other social network. This means that the right choice of hashtags can expose your own content to a potentially huge audience - users who like what they see, and want to follow and invest in your brand.

In this blog post, I will teach you a simple method to strategically grow your Instagram following through a purposeful choice of hashtags - no more random tagging for you! Ready? Let's go!

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